Search Engine Optimization Fundamentals
(view course syllabus)
(course material - students only)

The objective of this class is to introduce students to the techniques of organic search engine optimization and to offer guidelines on the basic steps necessary for enhancing website visibility.
Course topics include, among others: how search engines work, the concept of keyword popularity and competitiveness, choosing and inserting keywords in the page html code and using them as anchor text, structuring site architecture, navigation and internal linking, analyzing competing sites using search engine operators, and avoiding common mistakes.

Lane Community College, Downtown Center, Eugene, Oregon
Six-hour seminar

For information, dates and reservations contact Lane Community College Continuing Education at 541.463.5252 or visit lanecc.edu/ce.